Joseph Lavoie

Joseph Lavoie

Senior Fellow, Munk School of Global Affairs and Public Policy


Joseph Lavoie leads Crestview Strategy’s national campaigns and digital mobilization practice.

Joseph has more than a decade of campaign and public affairs experience, joining Crestview Strategy after years of honing his craft in the United States, Canada and abroad.

As a senior political staffer, Joseph served Canada’s former Minister of Foreign Affairs, John Baird before serving former Prime Minister Stephen Harper as his Director of Strategic Communications.

Joseph was an early pioneer in using digital platforms to mobilize voters and citizens to take meaningful action. He applied this approach with a talented team at Global Affairs Canada to conceptualize and launch Canada’s direct diplomacy efforts in Iran.

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