Dan Guadagnolo

Assistant Professor, Institute of Communication, Culture, Information and Technology, University of Toronto

Biography

Dan Guadagnolo is an Assistant Professor of Critical Marketing and Advertising Studies, at the University of Toronto's Institute of Communication, Culture, Information and Technology. He is a cultural historian of the twentieth century United States. His scholarship examines the contemporary and historical political economy of marketing, public relations, branding, and management strategy since the 1960s. His current book project examines the history of late-twentieth century consumer market segmentation strategies in the United States. His research has been published in Feminist Media Studies, Modern American History, American Studies, and Digital Humanities Quarterly. 

Select publications

Guadagnolo, Dan. “‘How Marketing Consultants Commodify Social Movements: Estelle Ellis, Audience Construction, and the Women’s Media Market, 1945-1973.’” Feminist Media Studies 23, no. 7 (2023): 3437–51.
Brown, Elspeth, Kate McKinney, Dan Guadagnolo, Juan Carlos Meso-Gonzalez, Sid Cunningham, Caleigh Inman, Zohar Freeman, Amal Khurram, Alisha Krishna, and Stuart Mackenzie. “Transmediation as Radical Pedagogy in Building Queer and Trans Digital Archives.” Digital Humanities Quarterly 16, no. 2 (2022).
Guadagnolo, Dan. “Why Did Uptown Go Down in Flames? Uptown Cigarettes and the Targeted Marketing Crisis.” In Surveillance Capitalism in America, edited by Josh Lauer and Ken Lipartito, 160–82. Hagley Perspectives on Business and Culture. University of Pennsylvania Press, 2021.
Guadagnolo, Dan. “‘The Miracle of You’: Women’s Sex Education and the Marketing of Kotex.” Modern American History 3, no. 2–3 (2020): 133–51.
Guadagnolo, Dan. “‘A Superb Example of the Common Man’: J.C. Leyendecker and the Staging of Male Consumer Desire in American Commercial Illustration, 1907–1931.” American Studies 58, no. 4 (2019): 5–32.