Shyon Baumann

Associate Professor, Department of Sociology
Picture of Shyon Baumann standing in front of a body of water wearing a grey jacket.

Current affiliations

  • Affiliated faculty, CSUS

Areas of interest

  • Sociological study of media, culture, and the arts
  • Marketing and consumption
  • Food studies

Biography

Main Bio

Shyon Baumann is Professor of Sociology at the University of Toronto. He has worked at the University of Toronto since 2002, after graduating with a PhD in Sociology from Harvard University. From 2015-2017, he was Co-Editor-in-Chief of Poetics, and he has served in several administrative roles within the University of Toronto. He has taught courses on the sociology of the media, the sociology of culture, and the logic of social inquiry. His research centres on the sociology of culture, with a focus on people's cultural evaluations, preferences and choices. He also studies the broad social influences on the status and legitimacy of cultural productions. His work aims to understand how cultural consumption and production are linked to social inequality. He has investigated these questions through the cases of film, television, advertising, music, and food.  

 

Select publications

  • Josee Johnston and Shyon Baumann. 2015. Foodies: Democracy and Distinction in the Gourmet Foodscape (2nd edition). NY: Routledge.
  • de Laat, Kim, and Shyon Baumann. 2014. “Caring consumption as marketing schema: representations of motherhood in an era of hyperconsumption.” Journal of Gender Studies.
  • Baumann, Shyon. Loretta Ho. 2014. “Cultural Schemas for Racial Identity in Canadian Television Advertising.” Canadian Review of Sociology.
  • Baumann, Shyon, and Kim de Laat. 2012. “Socially defunct: A comparative analysis of the underrepresentation of older women in advertising.” Poetics

Awards & recognition

  • Best Student Paper (Co-Winner), Culture Section of American Sociological Association, for Intellectualization and Art World Development: Film in the United States, 2001

Courses

Media Ethics and Policy
Sociology of Culture