Who Votes More Strategically? Evidence from Canada

Do some types of voters vote more strategically than others? We examine this question using a large survey in Canada that asked respondents to rate not just parties and party leaders but also local candidates. Using a new technique for combining multiple preference measures into a single utility estimate, we find that better educated voters and richer voters vote more strategically, as do women and older voters (although the latter two differences are smaller). Together with recent evidence from the United Kingdom, these results suggest that (at least in multicandidate first-past-the-post elections) the same types of voters who are more likely to turn out are also more likely to make their votes count.